Red Lobster has been losing sales lately. The previous owner of the company, Darden Restaurants, Inc. (which also owns Olive Garden), had revised the menu to add non seafood dishes such as a tortilla dish and a grilled pork meal. However, new management, no doubt advised by a certain crustacean lobbyist who suggested a way to exceed their benchmarks (second image), now thinks that they should focus on seafood. The image of food is Red Lobster's 'Ultimate Seafood Feast" which has, shrimp, salmon and, of course lobster.
Interestingly, another change the company is making is that they are using slightly smaller plates with higher outside lips and piling the seafood on top of the rice instead of having a rice pilaf next to the seafood on bigger flatter plates. The reason is that the smaller plate protocol results in food staying hot longer and also passively spreads the seafood flavor to the rice.
Article from the Honolulu newspaper is
here .
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