The Image is from the February 2010 storm.
The Coke Bear family got ambiguous news today. The Coke Corporation announced a 19% increase in profit (09 1st quarter to 10 1st quarter). However, this was less than analysts expected.
Sales by volume of carbonated beverages were down, sales by volume of uncarbonated beverages were up because of sales overseas.
The article from Yahoo financial is here. Below is an excerpt:
Worldwide case volume rose 3 percent, with international case volume growing faster at 5 percent. The company has been courting international drinkers as their economies improve by pitching its drinks as an affordable luxury. In North America, shoppers cut back on such purchases in the recession.
Eurasia and Africa led international growth, with volume up 11 percent. India's volume grew 29 percent and Turkey's 18 percent.
Elsewhere, Brazil's volume gained 12 percent. The flagship Coca-Cola brand posted double-digit growth in
About three-fourths of Coca-Cola's revenue came from outside North America in the quarter. North America is the world's biggest soft drink market, but it has been weak as people shift to juices and teas.
Total case volume -- including soft drinks and juices -- fell 2 percent in the quarter. But soft drink volume declined 1 percent, less steep than previous quarters. The company credited its marketing campaigns for the Super Bowl and the Winter Olympics.
Sales of uncarbonated drinks such as water, juices and teas fell 2 percent in North America. People have been switching to those drinks because of health concerns, but the company noted people are cutting back on these purchases because of the recession.
Uncarbonated drinks grew 8 percent worldwide, driven by a 12 percent increase outside North America.
No comments:
Post a Comment