Mr Pumpkin is nearly always on message with the value of pumpkins, whether nutritional or indirectly benefiting national defense or the health of children.
So we ordered some "pumpkin spice things up" air freshener. As with the pumpkin spice latte, it lists ingredients that only tangentially refer to pumpkin. In the case of the air freshener, the ingredients include 'fragrances'.
But that seems good enough for bragging rights to Mr. Pumpkin.