Coke Bear and Soccer Bear discuss the upcoming FIFA event

Coca Cola is sponsoring the Federation Internationale de Football Association (FIFA) annual tournament for 2014 (commonly called the 'World Cup) which this year takes place in Brazil from mid June to mid July. 

Coke has been connected with the soccor tournament for many years. According to Coca Cola's website there has been some sort of sponsorship since 1974.  Coke has a contract with the FIFA to sponsor the world cup through 2022.

This year, Coke and FIFA has the song, "The World is Ours" as the theme of the tournament. Coke perhaps thinks the song means something more than just being about soccer but he did not let Soccer bear in on it. 

The song is seen at youtube here.